Festive 50

So many have told us that they find it hard to get motivated to cycle in the lull between Christmas and New Year. Well we’ve got something to help get you inspired  The Festive 50 will take place on Wednesday the 27th of December. 

Festive 50 Bike Ride

Christmas is a wonderful time of year. A time to spend with family and friends. It’s also an exciting time for cyclists as our stockings are often filled with bike related goodies and there’s the christmas sales that can fuel our obsession with 2 wheels and pedal power even more.

Unfortunately Christmas is not always conducive to bike riding, winter roads may not always be suitable and those who don’t like to ride alone might find it hard to find ride partners.

The 12 Gears of Christmas!

Well SportiveUK have the answer, The Festive 50 sportive will take place on Wednesday the 27th of December. We know a lot of employers shut down for this period and and many find themselves twiddling their thumbs after the excitement of Christmas Day and Boxing Day.

We’ve got a choice of 50, 30, 40 or 19 mile routes that take place on roads specifically chosen for their rideability at this time of year. You can try out your new cycling pressies or simply work off that turkey and mince pies.

Starting and finishing at Broomfield Football club just north of Chelmsford we’ll take you through a winter wonderland of scenic Essex countryside with two well stocked feed stations along the way.


Fun 19 Miles
Fancy a short ride? Supporting a friend or relative? Or maybe you just fancy a short Wednesday  morning ride. £15 will get you around a well signed short course where you can enjoy the atmosphere of the day.

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30 Miles
The 30 miler is a great route for the beginner, or for those seasoned riders who fancy an easer day in the saddle.  A small amount of  climbing will give your legs a relatively easy ride, allowing you to explore picturesque villages and enjoy the beautiful scenery that this ride takes in.

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40 Miles
This is the perfect distance for those who have had a steady season and managed to keep the miles going. You’ll get to burn off that huge roast and all those mince pies on roads that are perfect for winter cycling. You’ll also have the option of two feedstops if you feel in need of a hot cup of tea or coffee.

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50 Miles
The long loop also passes the bike friendly Blue Egg cafe stop, where you’ll have to keep your eye out for Alex Dowsett. Resist temptation to pop in though, as you’ll only be a mile away from the feed stop. In fact you’ll get to visit two festively themed feed stops and we’ve made sure that the bar at the HQ will be open when you return, Baileys or a Christmas Brandy?

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Festive 50 Routes

19 Miles

30 Miles

 40 Miles

50 Miles


19 Miles


30 Miles


40 Miles


50 Miles

Event Headquarters

Broomfield Football Club
Mill Lane
Chelmsford CM1 7BQ

The HQ is minutes away from the A12 or for those on Public Transport Chelmsford Station is very close with regular trains from London.


On The Day

The event HQ will be manned from 8.30am to 4.30pm.

Long Route Registration will be open from 8.30am.

Medium Route Registration will be open from 8.45am.

Short Route Registration will be open from 9.00am.

Fun Registration will be open from 9.00am.

Long, Medium and Short Route will sign on and collect your pack which will include your timing chip, number and map.
Get your free energy product.
Head to the start line where you will be given a briefing on the route and signs to look out for.
Toilets and changing room facilities are available.

Please do not arrive earlier than your route’s allotted registration time as you will not be able to register earlier. 

Start Time

Long Route
Registration starts from 8.30am onwards, we aim to get you going from 9.00am.
Riders must be on the road by 10.30am.
Approximately 20 riders will go off with 2 minute intervals between each group.

Medium Route
Sign on starts from 8.45am onwards, and we aim to get you going from 9.00am.
Riders on the medium route must be on the road by 10.30am.

Short Route and Fun Route
Sign on starts from 9.00am onwards, and we aim to get you going from 9.30am.
Riders on the short route must be on the road by 10.30am.

On the Day Registration

People wishing to register on the day must fill a registration form and pay for their entry in cash. A form can be downloaded Here.

Other Information

There are stops on route where you can refill your bottles and tuck into some food to keep you going. You should however bring spare food and drink as the route is rural and may not be near shops.

We do our best to try and make sure your ride on the road runs as smoothly as possible by marking the roads clearly. If you find you have not seen a marker for a while, stop and consult your map, ask someone, or find a landmark and give us a call using the number provided on the day.

Once you complete the ride, make sure you report back to one of our team at the finish line, we’ll make sure your time is recorded. If you do not report back, you may be presumed lost and emergency services may be called.

Wearing a helmet is compulsory. Failing to do so will result in refused entry.

Enjoy the ride!

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